1. Who We Are
MicHelper is a product for AI-assisted sales-quality analysis in retail networks. The legal operator's registration details are still being completed; the identified contracting party must appear in the signed customer agreement. The platform processes temporary audio and source text to analyse consultations and generate derived metrics.
MicHelper as Processor (розпорядник)
For conversation data, the business customer — the retail network — is the data controller (володілець персональних даних). It decides whether recording is used, in which locations, whose conversations are recorded, for what purpose, and which authorised users receive access.
- Controller (володілець): the customer retail network for recordings, transcripts and employee-performance data.
- Processor (розпорядник): MicHelper processes that data only on the controller's documented instructions and within the written Data Processing Agreement.
- MicHelper as controller: only for MicHelper's own account administration, billing, website, support and security-log data, where MicHelper determines the relevant purposes and means.
If your conversation was recorded, the relevant retail network is the primary contact for exercising your rights. MicHelper accepts requests at privacy@michelper.com, forwards a verified conversation-data request to the controller within 5 days, tells the requester where it was forwarded, and assists the controller with fulfilment.
2. Data We Collect
2.1 Account Information
When you create an account or your employer creates one for you, we collect:
- Name, email address, phone number (optional)
- Company/organization name and role
- Login credentials (passwords are hashed, never stored in plain text)
- Language and timezone preferences
2.2 Usage Data
We automatically collect information about how you interact with our service:
- Login timestamps and session duration
- Features accessed and actions performed
- Browser type, operating system, and device information
- IP address and approximate location (country/region level)
2.3 Device & Technical Data
For our recording devices (microphones) and web application:
- Device identifiers and status
- Connection quality metrics
- Error logs and diagnostic information
2.4 Audio & Transcript Data
This is the core data we process for our service. See Section 3 for detailed information.
2.5 Data from Third-Party Authentication
If you choose to sign in using Google OAuth, we receive and store:
- Your Google account email address
- Your display name
- Your Google account identifier
We do not access your Google contacts, calendar, or any other Google services data. You can disconnect Google authentication at any time through your account settings.
2.6 Push Notifications
If you enable push notifications, we collect and store a device token used solely to deliver notifications to your device. You can disable push notifications at any time through your device settings or the application. Device tokens are deleted when you unsubscribe from notifications or delete your account.
2.7 Telegram Bot Data
If you interact with our Telegram bot, we collect and store:
- Your Telegram chat ID and username
- Message history with the bot
- Your notification preferences
This data is used to provide bot functionality, deliver notifications, and process your requests. You can stop interacting with the bot at any time by blocking it in Telegram, which will cease all data collection. Existing data will be deleted according to our standard retention policies or upon request.
3. Audio Recordings & Transcripts
3.1 What We Record
Our service records audio from designated microphones in retail locations. These recordings capture sales consultations between employees and customers. The recording devices are placed in accordance with local laws and with appropriate signage.
3.2 Audio Processing
Audio is buffered in the browser until upload is acknowledged and held on the server while transcription or a retry is pending. The server removes the raw file after successful transcription. Failed jobs, browser backlog, a valid legal hold or a separate quality-review setting can extend retention; periodic cleanup and backups have their own schedules. Six hours is the standard retry window, not an absolute deletion guarantee.
3.3 Transcription Process
Audio is transcribed using approved AI speech-recognition technology under MicHelper's privacy and retention controls. Specific model routing, providers and fallbacks are confidential technical information. Customer data is not used for AI model training. Transcripts may include:
- Text content of the conversation
- Speaker identification (employee vs. customer)
- Timestamps and segment boundaries
- Language detection results
3.4 Transcripts
Conversation text is temporarily stored in encrypted form while chunk analysis, retries and point settlement need it. For a new successfully analysed chunk, cleanup of its operational source fields is scheduled after a five-minute safety window. This does not erase every text copy: manually saved, historical, pending or retryable records, valid legal holds and encrypted backups follow separate rules. Derived analysis, scores, limited evidence and operational metadata remain under the customer agreement.
3.5 Quality Analysis
Transcripts are analyzed against sales scripts and rules configured by the network administrator to generate:
- Script compliance scores
- Performance metrics and rankings
- Violation flags and recommendations
AI analysis is provided for informational purposes only. Accuracy is not guaranteed. AI-generated outputs do not constitute legal advice, official compliance certification, or evidence of employee misconduct. Significant employment decisions should involve qualified human review.
4. Grounds for Processing
We process personal data based on the following legal grounds:
4.1 Contract Performance
Processing necessary to fulfill our service agreement with business customers, including account management, service delivery, and support.
4.2 Legitimate Interests
Processing necessary for our legitimate business interests, such as:
- Improving and developing our services
- Preventing fraud and ensuring security
- Analyzing usage patterns to optimize performance
4.3 Consent
Where required by law, we obtain consent for:
- Marketing communications
- Processing beyond what is strictly necessary for service delivery
4.4 Legal Obligations
Processing necessary to comply with applicable laws, such as tax reporting, fraud prevention, and responding to lawful requests from authorities.
5. How We Use Your Data
We use the data we collect for the following purposes:
5.1 Service Delivery
- Processing and analyzing audio recordings
- Generating transcripts and quality scores
- Creating reports, rankings, and analytics
- Enabling Excel/CSV exports
5.2 Account Management
- User authentication and authorization
- Role-based access control (RBAC)
- Subscription and billing management
5.3 Communication
- Service notifications and alerts
- Support responses
- Product updates (with consent)
5.4 Improvement & Development
- Analyzing usage patterns to improve features
- Debugging and troubleshooting
Customer data is NOT used for AI model training. Customer data is NOT shared with AI providers for training.
6. Data Sharing & Subprocessors
6.1 We Do Not Sell Your Data
We do not sell, rent, or trade personal data to third parties for their marketing purposes.
6.2 Subprocessors
We use the following third-party service providers (subprocessors) to operate the Service. Each subprocessor processes data only as necessary for its stated purpose.
| Company | Purpose | Location | Data Processed |
|---|---|---|---|
| Cloud infrastructure provider | Application hosting, compute, protected storage and encrypted backups | Service hosting environment | Application data and encrypted backups |
| Approved AI service provider | Transcription and requested analysis under contractual privacy and retention controls | Service processing environment | Audio during processing and the minimum text required for the request |
| Telegram Bot API | Optional customer notifications (Telegram messages) | Cloud | Chat IDs, notification content |
We maintain this list and will notify customers of changes at least 30 days in advance. To subscribe to subprocessor change notifications, contact privacy@michelper.com. The current disclosed provider list is published on the Subprocessors page.
6.3 Legal Requirements
We may disclose data when required by law, court order, or to protect our rights, property, or safety.
6.4 Business Transfers
In the event of a merger, acquisition, or sale of assets, personal data may be transferred to the acquiring entity.
7. International Data Transfers
MicHelper uses a protected cloud environment for application services, persistent storage and encrypted backups. Approved AI services process requests under contractual privacy and retention controls; their specific routing is confidential technical information.
Information required for a specific customer agreement, including applicable safeguards and provider commitments, is available from legal@michelper.com.
Important: customer content is not used for AI model training, and approved AI services process only the information necessary to complete a request.
8. Data Retention
Audio Recordings
Server-side raw audio is removed after successful transcription. During a failed upload or transcription, a recoverable copy may remain for retry; the standard retry window is six hours, but cleanup is periodic and exceptions include browser backlog, valid legal hold, quality review and backups.
Transcripts
For new recordings, transcripts are temporarily needed for AI analysis and retry. Cleanup of a successfully analysed chunk’s operational source fields is scheduled after a five-minute safety window; this is not a guarantee that every copy has been erased. Manually saved text, pending or retryable chunks, valid legal holds and backup copies may last longer. Historical records require a separate audited cleanup and may still exist. New reports retain derived scores, summaries and limited evidence rather than a full transcript.
Analytics, Scores & Performance Data
QA scores, coaching notes, event timelines and metadata may remain after source text is removed. Their retention follows the configured service policy and signed customer agreement; these records may still identify an employee.
Account & Configuration Data
User accounts, network configurations, scripts and settings follow the configured service policy and signed customer agreement. Account deletion requests are handled subject to applicable legal obligations and backup-expiry schedules.
Audit Logs
Security and access logs are retained for 90 days.
Summary
| Data Type | Retention |
|---|---|
| Raw audio recordings | Removed after successful transcription; failed jobs, backlog, legal hold, quality review or backup copies can extend retention |
| Conversation text | Operational per-chunk source fields: cleanup scheduled after a five-minute safety window for new successful analyses. Manually saved, historical, retry, legal-hold and backup copies have separate retention. |
| Analytics & QA scores | Configured service retention and signed customer agreement |
| Account data | Configured service retention, legal obligations and signed customer agreement |
| Audit logs | 90 days |
9. Security Measures
We implement technical and organizational measures to protect your data:
9.1 Technical Measures
- Encryption in Transit: All data transmitted using TLS 1.2 or higher
- Encryption at Rest: Encrypted data at rest
- Access Controls: Role-based access control (RBAC) with principle of least privilege
- Authentication: Secure password hashing (bcrypt), session management
- Rate Limiting: Protection against abuse and brute-force attacks
- CSRF Protection: Cross-site request forgery prevention
9.2 Organizational Measures
- Audit Logging: All data access and modifications are logged (retained 90 days)
- Incident Response: Documented procedures for security incidents
- Regular Reviews: Periodic security assessments and updates
9.3 Incident Notification
In the event of a data breach affecting your personal data, we will notify you and relevant authorities as required by applicable law, within 72 hours of becoming aware of the breach.
10. Cookies
We use essential cookies only. We do not use tracking, analytics, or marketing cookies.
| Cookie Name | Purpose | Type |
|---|---|---|
| csrf_token | Security (CSRF protection) | Essential |
| connect.sid | Session authentication | Essential |
| michelper_consent | Consent preference (canonical key; legacy key oct_consent is read for backward compatibility) | Essential |
11. Your Rights
Depending on your location and applicable law, you may have the following rights:
11.1 Rights under applicable law
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate or incomplete data
- Erasure: Request deletion of your data ("right to be forgotten")
- Restriction: Limit how we process your data
- Portability: Receive your data in a structured, machine-readable format
- Objection: Object to processing based on legitimate interests
- Withdraw Consent: Withdraw previously given consent at any time
11.2 Exercising Your Rights
To exercise any of these rights:
- Contact privacy@michelper.com; MicHelper will forward conversation-data requests to the relevant controller and assist with fulfilment
- Use the Privacy Requests feature in your MicHelper account
- If you are an employee, contact your employer (the Data Controller)
For conversation data, MicHelper will forward a verified request to the relevant controller within 5 days and notify the requester of the recipient. The controller remains responsible for the substantive response within the period required by applicable law.
12. Children's Privacy
MicHelper is a business-to-business service and is not intended for use by individuals under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected data from a child under 16, we will take steps to delete it promptly.
13. Contact & Complaints
13.1 Contact Us
The official contact channel for all MicHelper support, privacy, sales, billing, security, legal and data subject requests is:
- Privacy: privacy@michelper.com
- Support: support@michelper.com
13.2 Supervisory Authority
If you are in the EEA or UK and believe we have not adequately addressed your concerns, you have the right to lodge a complaint with your local data protection supervisory authority.
For data subjects in Ukraine, complaints may also be addressed to the Ukrainian Parliament Commissioner for Human Rights (the authorised personal data protection authority in Ukraine) in accordance with applicable Ukrainian law.
14. Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes:
- We will update the "Last updated" date at the top of this page
- For significant changes, we will provide notice through our service or via email
- Continued use of our service after changes become effective constitutes acceptance
We encourage you to review this policy periodically.